What do you think?
Does expensive food taste better? People seem to think so.
Researchers at Cornell University studied 139 people eating at an all-you-can eat Italian buffet.
The price of the buffet was set by the researchers at either $4 or $8. People were then asked to rate the food. Those who paid $8 for the food enjoyed their meal 11 percent more than those who paid $4 for the exact same food.
Brian Wansink, a professor of consumer behavior at Cornell, said, "We were fascinated to find that pricing has little impact on how much one eats, but a huge impact on how you interpret the experience."
Wansink believes people associate price with quality.