Valentine In The Morning

Valentine In The Morning

Valentine In The Morning Show is on air from 5am-10am. Valentine, Jill and Jon Comouche are the morning show.

 

Uncle Ben's Rice Just Revealed Its Brand New Name!

Three months ago, Uncle Ben's announced that they plan on evolving its name and branding. According to a press release, the name will now be known as Ben's Original. Global President Mars Food, Multisales, and Global Customers Fiona Dawson says,

"The name change is signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. Over the last several weeks, we have listened to thousands of consumers, our own Associates and other stakeholders from around the world. We understand the inequities that were associated with the name and face of the previous brand, and as we announced in June, we have committed to change.”

The press release also confirmed that the company will remove its logo, but it's still unclear what the new packaging will look like or if there will be another image in its place. You can expect to see new packaging in 2021! The Uncle Ben's name and logo have been criticized as the name comes from racist origins. According to The New York Times, "white Southerners once used 'uncle' and 'aunt' as honorifics for older Blacks because they refused to say 'Mr.' and 'Mrs.'"

Photo Credit: Getty Images


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