SXSW: Fader Fort has CONFIRMED Their Return


New York, NY (March 2, 2017) The FADER FORT, one of the most anticipated live music events in Austin, Texas is returning for its 16th consecutive year to celebrate emerging artists and the surrounding culture with four full days of programming from March 15 - 18

In a return and nod to The FADER’s inaugural showcase in 2001, this year’s The FADER FORT is relocating to a new, intimate venue at 1209 East 6th Street (Volcom Garden) for an exclusive experience that features some of the most influential names in music, art, and culture including Young M.A., Cardi B, Downtown Boys, Lizzo, Kap G, Dams of the West, and Bishop Briggs, as well as interactive fan experiences from partners including exclusive automotive sponsor Toyota.

Maintaining the enthralling energy and true spirit of music discovery unique to The FADER FORT, this year’s event offers invited fans the rare opportunity to be a part of a special experience, reminiscent of its legendary roots, in a multi-use, indoor and outdoor space for the arts. Further details including additional artist performances and on-site activations to be announced at a later date

.The FADER will once again share exclusive content via live stream from The FADER FORT on For the first time, The FADER will host daily video recaps, with comedian Zack Fox providing an insider’s look at The FADER FORT this year. Fans around the world are invited to experience The FADER FORT by tuning in for performances on stage, exclusive interviews including artist-on-artist discussions, as well as intimate, behind-the-scenes moments captured on In addition, content will be available throughout the day across The FADER’s social channels including Facebook Live and Instagram.“The FADER FORT always brings the mission of The FADER to life, showcasing the emerging artists we champion and the lifestyle that surrounds it,” said Andy Cohn, President and Publisher of The FADER. “With our new location this year, which offers the same incomparable spirit of authenticity and discovery of previous FADER FORTs, we’re able to give our longtime supporters unparalleled access to artists and creators, resembling the original, intimate feel of The FADER FORT that is almost impossible to find anywhere else. ”Toyota returns this year as the exclusive automotive sponsor, providing an opportunity for guests to be transported into the world of the unknown. This unique experience includes the interactive RAV4 infinity mirror video booth, allowing attendees to create their own video using the RAV4 backup camera, a colorful motif lounge backdrop for selfies, and customized pins and toiletry bags as a takeaway. 

Be sure to head over to Toyota’s Facebook, Instagram, and Twitter pages (@ToyotaUSA, @ToyotaShowcase, and @ToyotaLatino) to check out their exclusive content from The FADER FORT.“Toyota is passionate about supporting creative innovators and emerging artists in music and art, which is what THE FADER FORT represents,” says Nancy Inouye, national media director, Toyota Motor Sales, U.S.A. “We look forward to delivering a creative and interactive experience featuring the RAV4 at this year’s festival for fans who are seeking new adventures.”Toyota will also donate $25,000 to MyMusicRx as part of the #ToyotaGiving initiative. MyMusicRx, who returns to The FADER FORT this year with its 5th annual YOU WHO! Rock Show for Kids presented by Toyota on Thursday, March 16, is the flagship program of the Children’s Cancer Association, that features an in-hospital program including bedside sing-a-longs led by trained music specialists, instrument and iPad lending from mobile music carts, and live concerts from national recording artists.

The FADER, the publication that originally brought The FADER FORT to Austin in 2001, has been credited with bringing early performances of then unknown acts including The Black Keys, Florence and the Machine, Amy Winehouse, Sam Smith, and more to the stage early on in their careers. In addition to dozens of DJs, musicians, and custom programming throughout the venue across all four days, The FADER FORT will also feature:• Budweiser will serve as the official beer sponsor of The FADER FORT in support of emerging music and those artists pursuing their dreams.• Dream Hotels will host an exclusive artist lounge for performing talent which will include signature Dream design and art elements from their existing properties in New York, Miami, and Los Angeles. • Jack Daniel's Tennessee Whiskey will be the proud exclusive spirits partner for the third year in a row, offering original cocktails for guests age 21+ and providing The Royal Suite photo engagement complete with a golden Jack Daniel’s throne and record backdrop.• The North Face will deliver an immersive audio/visual experience and special artist performance to fans that highlights the brand’s “Seek No Shelter” spring campaign celebrating the launch of an industry first weatherproof product.• vitaminwater® is back again to keep the great-tasting beverages flowing. Guests will be among the first to try new vitaminwater zero™ reset (pineapple coconut flavored).Similar to last year, The FADER FORT will be a guest list-only event, with invites received via email. 

There will be no public RSVP, and private invites will be nontransferable.For up-to-date announcements, more information and to be the first to hear further news, check out, and follow The FADER on Facebook,, Instagram,, Snapchat, @FADERsnaps and Twitter, The FADER:Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve music, style, and culture global media company and the unofficial guide to what’s next in music. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, social media, and experiential realms, including the flagship live music event, The FADER FORT, in New York and Austin, that presents some of today’s most innovative programming and emerging artists to fans.About Toyota:Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today. Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

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